Case Study
A reputable, Western Canadian Homebuilder known for blending the traditional esthetic with building tech innovation and modern amenities, was struggling to stay competitive in a tough market
Marketing new home builds is highly competitive and changing at a rapid pace. Consumers are demanding more from their homebuilder — more transparency, more access, and more flexibility. Through a series of campaigns and a re-framing of the offering, we helped the client re-emerge in the market, rebuilding and nurturing trust with their future buyers. Particularly, the foundational work on the brand and improved storytelling allowed for better conveying of the value and niche service they delivered.